About Us

Origin Story

Our journey began with a passion for the fusion of sales and technology, cultivated through years of experience and success in the industry. With a background that spans direct sales, sales leadership, and channel development, we have honed our expertise to help startups navigate the complexities of building successful channel programs.

Having spearheaded channel initiatives at renowned companies like EMC and Cohesity, we have a proven track record of driving substantial revenue growth through strategic partnerships. From scaling revenue through mature channel programs to launching innovative MSP channels and global alliances, we have experienced the full spectrum of channel dynamics.

At Channel Strategy Consulting, we understand the challenges and excitement of building channels from the ground up. Like raising a child, nurturing a channel requires care, direction, and support to flourish and yield significant results. We specialize in helping startups craft effective channel strategies, laying a solid foundation for rapid success.

By leveraging our expertise, methodology, and professional network, we offer startups a cost-effective way to kickstart their channel efforts and generate early momentum. Our goal is to help you quantify your channel opportunity, establish a robust channel foundation, and defer the need for an expensive channel hire until your operations are primed for maximum impact.

Let us guide you on the path to channel success, accelerating your growth and maximizing the potential of your business through strategic channel development.